ZEE WORLD UNVEILS BRAND REFRESH
Zee World, known for its captivating entertainment is thrilled to announce its much-anticipated enhanced channel offering. The refresh which comes with a tag line Living Every Moment began rolling out on Monday 17 June 2024. The channel features new graphics and airs ‘everyday’ people sharing their thoughts and feelings on ‘living every moment’.
This rejuvenation celebrates the legacy of Zee World while refreshing it for audiences across Sub-Saharan Africa and the Indian Ocean Islands.
‘It is important for us to remind our viewers who we are at the core while extending it out to all age groups and cultures across Africa.’ said Somnath Malakar, CEO of Zee Africa. The tagline ‘Living Every Moment’ represents what Zee has always stood for and continues to be the inspiration that the brand endeavours to deliver to its audiences’.
Living every moment while being immersed in Zee World is not merely about escapism; it’s about finding meaning in the ‘right here, right now! It’s about embracing the magic of storytelling, which has the power to transport us to worlds beyond our own, keeping us connected.
To amplify the refresh, Zee World is offering movie festivals.
“Our channel refresh represents our unwavering commitment to delivering exceptional entertainment that resonates with viewers across the continent, and we are doing it with flair.’ said Desiree Pillay, SVP Content & Marketing at Zee. “A brand-new logo, a brand-new tagline and a whole lot of movies, we invite our viewers to join us in ‘Living Every Moment’ on Zee World as we embark on this exhilarating new chapter together.”
Tune in to Zee World, DStv 166 and GOtv 30 to immerse yourself in the excitement of our new channel offerings. Get ready to embrace change, embrace the new, and start Living Every Moment.
12PM EVERY DAY (REST OF AFRICA)
- Thrills & Spills: 4 June
- Code Name: Tiranga & 5 June- Race 3
- My Father, My Superhero: 15 June – Jersey & 16 June – Daddy
- Adventures Galore: 17 June – Unchai & 18 June – Dhaamal
- Power Play: 28 June – Kahaani 2 & 29 June – Raazi
- Warning: Danger: 4 July – Runaway 34 & 6 July – Radhe: Your Most Wanted Bhai
- Spine Chills: 12 July – U-Turn & 14 July – Phone Bhoot
- Heartstrings: 15 July – 102 Not Out & 17 July – Mili
- The Chopra Charm: 23 July – Dil Dhadakne Do & 27 July – Don 2
- Fair Play: 29 July – Article 15 & 30 July – Black & White
Tune in to Zee World on DStv 166 and immerse yourself in the excitement of our new channel offerings. Embrace change, embrace the new, and start Living Every Moment.
For more information, contact: Linda.oliphant@zee.com | +27826050974
